Abby Larson

Founder, Style Me Pretty

Abby Larson is the founder of the wildly popular wedding resource, Style Me Pretty. In 2007, Abby set out to create a space where highly curated content could live and thrive with just the click of a button, advocating the work of incredible artists and wedding vendors found around the world and guiding brides towards planning a wedding that felt personal and thoughtfully crafted.

In 2012, AOL acquired the majority share of SMP and together with Tait and Abby, they set out to provide brides with an even better online resource for consuming and sharing content and inspiration. After 4 years with AOL, Abby made the hard decision to move on so that she could spend more time with her three little ones. Upon hearing the news that Style Me Pretty was to be shuttered, Abby & Tait reacquired the brand and are now right at the helm again, over the moon to be back with the business that brought them so much joy.

Abby’s hope is that through Style Me Pretty, she can continue to raise the bar for what it means to celebrate life’s most precious moments. To create a space such that the artistry behind the real wedding can be celebrated in its purest form. And to design a seamless and powerful platform for vendors to find and book the kind of clients that will help elevate their own brand.

Abby is also the author of Style Me Pretty Weddings and a regular guest on the Today Show.