Samantha Roberts

Social Media Strategist

Samantha Roberts was a Division 1 golfer based out of California, but found herself spending most of her days on the course dreaming about weddings instead of her next shot. After deciding a career as a professional golfer wasn’t for her, she packed up her bags and headed to New York City to pursue this irrevocable love of all things bridal.

Samantha became the social media manager of The Knot, helping to establish the brand as the go-to social destination for brides, dreamers and wedding professionals alike. Not only did her articles and blog posts receive millions of views on, but her focus on Instagram helped the brand win the DigiDay award for “Best Brand Instagram.”

Since then, Samantha has transitioned into a social media and content strategist specializing in the wedding industry, with large wedding brands like Kleinfeld Bridal in her portfolio.