As of Chief Content Officer, MaryLeigh oversees Ypulse’s daily newsletter, online content, trend reports, and social media voices, acting as a culture and youth insights expert. Her role also involves shaping Ypulse’s syndicated offerings, and consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.

MaryLeigh has worked with a range of brands including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as an industry expert by such brands and publications as Sephora, Microsoft XBox, NPR Marketplace, and The New York Times. She has appeared as a Millennial insights authority on Bloomberg News and Fortune, and been a speaker at many off-sites and conferences, including CMJ, ProMaxBDA, Applied Brilliance, and the World Retail Congress. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is excited to be continuing her passion for decoding and demystifying Millennials and teens at Ypulse.

Ypulse is the leading authority on Millennials: tweens, teens and young adults. They provide strategic insight to marketers via their tools, data, insights and their strategic services.

Staffed with a cross-functional team of marketers, researchers, and technologists, Ypulse is guided by their vibrant communities as well as their Youth Advisory Board, a group of fresh young minds who keep them in the know about the latest trends in youth attitudes and culture.

Ypulse offers content, data and insight as well as syndicated research products. They also offer customized, strategic services that provide a tailored approach to paving the path to success among Millennials for brands, products or campaigns.

Ypulse’s intelligence is derived from their direct relationships with 2 million Millennials across their two communities: SurveyU a traditional online research panel as well as Thumb, a mobile social Q&A network. Thumb’s innovative, peer-to-peer social media network is where millions of people under the age of 30 go on their iOS and Android devices to ask and answer each others’ questions.

To date, more than 3 billion opinions have been shared across their platforms, enabling brands to ask questions as well as access a real-time stream of authentic Millennial opinion and sentiment.