Abby Larson is editor and founder of the wildly popular wedding resource, Style Me Pretty. In 2007, Abby set out to create a space where highly curated content could live and thrive with just the click of a button, advocating the work of incredible artists and wedding vendors found around the world and guiding brides towards planning a wedding that felt personal and thoughtfully crafted.
Abby is continuing to grow the Style Me Pretty brand with the recent launch of Style Me Pretty Living, a field guide to inspired living. With parties and celebrations, DIY projects, recipes, travel, home tours and more, SMP Living is home to all things after (and before) the ring.
Regularly featured on the Today Show along with spots on E! News, Access Hollywood, Rachel Ray among others the SMP team is continuing to raise the bar for what it means to celebrate life’s most precious moments. Abby authored her first book, Style Me Pretty Weddings: Inspiration & Ideas for an Unforgettable Celebration, a carefully curated photo-rich source of inspiration in 2012 which has become a staple for the newly engaged.
In 2012, Style Me Pretty partnered with AOL to provide brides with an even better online resource for consuming and sharing content and inspiration. The future holds incredible things for the brand and SMP’s devoted team is thrilled to continue paving the way technically and creatively in the lifestyle and wedding spaces.
The secret behind the success of the Style Me Pretty brand? A good idea, great content, and no shortage of hard work.