Meet Brittany Lo.

As the CEO and Founder of Beautini, the NYC-based bridal beauty experience featured in People Magazine, The New York Times, The Knot, BRIDES and more, Brittany Lo and her team of 80 stylists have empowered thousands of brides and their closest circles through confidence-skyrocketing makeovers on the big day.

With her new beauty company, Beia, she’s taking on a larger mission: to empower women everywhere to feel their best, look their best—and basically dominate the world—24/7. How? Through a diverse line of clean beauty and wellness products that’s all about self-love sans guilt.

See, in her fieldwork, Brittany has all too often witnessed incredible women connecting over problems rather than accomplishments, and shielding themselves from experiencing true pleasure.

After a lifetime of dreaming of her own beauty brand (Seriously, read her second grade journal!), it all clicked for Brittany. Drawing from her Chinese heritage and unwavering passion, Beia was born to shatter the taboo of indulging oneself.

Brittany’s ultimate goal: to inspire the embrace of all forms of “me moments” that ultimately unleash the very best, most beautiful version of you.