Samar Shawareb

Founder & CEO – Arabia Weddings, Jordan

Samar Shawareb is the Founder and CEO of Arabia (; the leading online wedding planning platform in the Middle East and North Africa.

Samar has over 30 years of work experience. She founded Events UnLimited in 2001 as a professional event management company producing top quality exhibitions and conferences in Jordan among which is The Wedding Show (a b2c event).

Samar has extensive knowledge of the Wedding industry in the Middle East and built a great network of wedding professionals around the world. As a Media Partner to several regional and global events, Samar attended and participated in many b2b & b2c wedding and bridal events in the US, Europe and the Middle East.

Earlier, Samar worked as a Senior Commercial Officer at the British Embassy in Amman-Jordan promoting British trade and investment between the UK and Jordan. During that period Samar won the “D Group Award for Outstanding Export Achievement” by the British Government.

Samar holds an MBA from the University of Jordan and a Bachelor degree in Business Administration from the American University of Beirut (AUB).

Samar is also a Certified Event Management Professional from George Washington University and a Certified Trainer in entrepreneurship delivering the UNCTAD’s Empretec program.