BETH LINDSAY CHAPMAN is a veteran of the fashion industry and is known for her work as a bridal boutique owner, stylist, business mentor, author, and wedding fashion consultant. After her tenure as a Vice President of Merchandising for Ann Taylor, her love of bridal fashion, and sincere desire to create a memorable shopping experience for brides, compelled her to launch The White Dress by the shore, a Connecticut based luxury bridal boutique, in 2004. 

 

Beth is also the founder of Beth Chapman Styling + Consulting. After running a successful bridal store herself for over a decade, she recognized a need for support and education for bridal store owners. Her passion for teaching and education and her desire to empower independent bridal retailers, has led her to mentor other bridal store owners on elevating their brand and increasing their sales and business profitability. 

 

Through the consulting arm of her business, Beth launched a series of training videos for bridal store owners and their staff, called The Series 2.0. These videos educate bridal store owners on running a profitable business and creating a memorable shopping experience for their brides and provide training on effective sales techniques and product knowledge for their sales associates. She is the founder of The White Dress Society, an organization for independent bridal store owners, whose mission is to learn, share and be inspired. 

 

Beth is also a sought after stylist.  She not only assists brides in selecting their for fashion for their wedding and provides day of wedding dressing services, but she works with publications and brands on styled editorial shoots. Beth’s fashion artistry has allowed her to style editorial shoots throughout the world. Her work and voice can be seen in: The Knot, Martha Stewart Weddings, Inside Weddings, BRIDES, Destination I Do, Cayman Vows, Well Wed Magazine, Bliss Celebrations Magazine, Vows Magazine, style me pretty and 100 Layer Cake. 

 

She is the co-author of two books, The White Dress in Color, and The White Dress Destinations  and has also contributed to Wedding Bible by Sarah Haywood, and Simple Stunning Bride by Karen Bussen.