Alex Le Roux graduated from Paul’s McCartney’s School of Performing Arts, LIPA, with a First Class Degree in Music. His dynamic and passionate approach to live music, as well as connections to Europe’s best young musicians, led him to found ALR Music in 2011.

Alex has created and continues to lead the market for exclusive artists for exceptional events. From his head office in London’s Soho, Alex and his team of music and wedding specialists provide the entertainment for over 450 luxury events around the world each year, half of which are incredible weddings, high profile clients ranging from rock and roll to British Royalty.

ALR Music is Europe’s leading luxury music specialist; their exclusive roster and unrivaled level of service and expertise have led to an impressive client list including The United States Ambassador to the UK, Poppy Delevingne, Simon Cowell, Google, Chanel, and Jo Malone.

ALR Music is also the powerhouse behind the music programming of top iconic London venues, including The Arts Club, Quaglinos, 100 Wardour Street, Sky Garden and is a listed supplier for the Historic Royal Palaces.

ALR Music uniquely curates, develops and manages their acts in-house, with musicians drawn from specialist backgrounds including West End performers, elite session musicians (for artists such as Adele, Paul McCartney & Kylie Minogue) and award-winning DJs.

As well as performing at top destination weddings in Ibiza, South of France, Tuscany, Marrakech and Thailand, their bands have performed original sets with Robbie Williams, Jess Glynne and Nicole Scherzinger.

Since founding the company, Alex has maintained his original vision of providing both an unrivaled level of service and expertise to his clients and growing an unparalleled roster of musicians who are elegant, energetic, effortlessly cool and incredibly talented.