Charlotte started her career in Digital Marketing when she earned a place in Disney’s Graduate Internship program. Since then, during her 7+ years working between Disney & Viacom, she gained invaluable insight into a range of audiences and platforms. Within these roles she was able to influence the rapid growth of social media marketing, rolling out a variety of international initiatives for ever-developing platforms including the web, Facebook, YouTube and Instagram. By launching new accounts on Instagram, watching thoughtfully crafted content go viral on YouTube and continually studying the unpredictable nature of social media distribution, Charlotte has already been able to leverage her vast range of experience in her new role with Style Me Pretty. Today Charlotte is SMP’s Director of Strategy & Innovation, guiding SMP’s social growth, improving optimization and helping them to leverage their deep content roots in new and innovative business ventures.