Amirah Kassem


New York-based baker and FLOUR-ist, Amirah Kassem, is an artist at heart and cake is her medium.

Amirah grew up baking and sculpting with her mother in Mexico, where she discovered an appreciation for fine ingredients and mastered the art of multi-sensory experiences. A self-taught baker and entrepreneur, her food-based installations have been exhibited everywhere from the Whitney Museum and the Brooklyn Museum to the pages of VOGUE, Harper’s BAZAAR, and more.

In April 2019, Amirah released her first book, The Power of Sprinkles:  A Cake Book by the Founder of FLOUR SHOP, with Abrams Publishing. In May, she will release a rainbow-themed collection with Williams Sonoma, perfect for home bakers and entertainers to experience the joy of baking and sharing FLOUR SHOP’s beautiful cake creations in their own homes. In fall 2019, she will publish the first of a children’s book series, also with Abrams, titled The Magical Land of Birthdays.

You can find Amirah’s signature Rainbow Explosion cakes, along with other whimsical FLOUR SHOP creations, at the New York City flagship and at other locations coming soon.