After having studied medicine, French and sports, Froonck started his career in advertising. After an apprenticeship, marketing management studies and seven years in international agencies as head of client services, Froonck founded his agency WH!TE by Froonck in 2002 in Berlin. It is now recognised as the biggest and most known agency for wedding planning in Germany, Austria and Switzerland.
Since fourteen years it stands for first-class dream weddings and successful wedding events.
Along with his team Froonck has executed over 550 weddings and events with up to 1700 persons and up to
1 million euros with innovative, tailor-made concepts inspired by innovation and creativity.
So far WHT!TE by Froonck has accompanied couples in/to Germany, France, Austria, Switzerland, Italy, Spain, Portugal, Greece, Scotland, Tunisia.
Water ballet in Art Nouveau swimming pool, parasailing arrival of groom, world tour weding a zoo and aquarium with sharks, “November Rain” wedding with Guns N’Roses cover band in the church – are some of Frooncks outstanding ideas.
Celebrity clients include pop singers Sarah Connor & Marc Tenezi, Premier League soccer players Valandi Anagnostou, Niklas Hoheneder, Nelson Valdez & André Hahn, TV host Oliver Pocher & Alessandra Meyer-Wölden, racing driver Christina Surer & Martin Tomczyk.
Also Froonck broke new grounds with a different wedding fair concept: in 2003 he hosted „WH!TE 1st“ in an historical event church in Berlin-Mitte , then he organised „The Wedding Weekend“ 2005 in a design department store & 2006 in the The Ritz-Carlton Berlin, finally 2012 & 2013 he was asked to be the patron of „The Wedding Salon“ again in the The Ritz-Carlton Berlin.
In 2015 his first book „Wedding Fever“ is published with 31 emotional, funny, interesting, moving or surprising real stories. Froonck shares his experience and talks about the madness and craziness in the wedding planning biz.
Frooncks TV career started 2005 with the documentary soap of German pop singer Sarah Connor’s wedding in Spain, then followed immediately by his own show for three seasons (150 weddings), and now he’s the expert in and the face of „Four Weddings“, a daily documentary wedding battle running in its sixth’ season already. Besides he appeared in several other shows amongst them „Stars on Ice“.