Shadiah Sigala is the Cofounder and Head of Customer Experience at HoneyBook. Her obsession to build a fiercely customer-centric culture has made HoneyBook the most trusted company for event professionals to streamline their business, connect with their networks and collaborate on events. HoneyBook has successfully raised $32 million in funding with the goal of creating loyal communities in every major US city and developing a product that helps creatives focus on what they do best: creating unforgettable experiences.

Shadiah’s experience planning her own bicoastal wedding while dealing with a highly antiquated industry rife with paper contracts, checks and faxes inspired her to launch HoneyBook. Prior to that, Shadiah worked to mobilize communities around public policy issues. She received a Master’s in Public Policy from Harvard University, and a Bachelor’s from Pomona College, breaking ground in her first-generation Mexican-American family.